Patterned after the long-established 127 Longest Sale and inspired by the HGTV television show "Flea Market Flip", the communities along US 301 will join together with deals, antiques, collectibles and more along a 100 mile stretch of highway. Many sellers will be located along the stretch in well-established visitor sites like Riverside Mill in Weldon, the Tobacco Farm Life Museum in Kenly, TWM Antiques in Selma, as well as families, churches, and schools on the route with vendor spaces.