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The Roanoke Valley Rocks

The Roanoke Valley Rocks

Public Relations & Public Art Campaign

The Roanoke Valley Rocks is a public relations/public art campaign designed to uplift and inspire the Roanoke Valley. The Halifax County Convention and Visitors Bureau is committed to making the Roanoke Valley a great place to visit. True success will require all facets of our community to come together with enthusiasm, dedication to excellence and knowledge of all that our area has to offer.

To that end, the highlight of The Roanoke Valley Rocks campaign will be brightly and creatively painted 72” Rockfish statues that will be installed all around the Roanoke Valley. The Rockfish was chosen as our campaign mascot to pay homage to one of the world’s premier sport fish that chooses to return home to the Roanoke Valley each spring. All businesses, organizations and individuals are invited to join the fun! Our intent is for the Rockfish to have a display life of at least three years, beginning June 2011, but we envision these inspirational creatures could remain up indefinitely.

Each location that purchases (“releases”) a fish at their location or donates a fish to a location will be promoted on radio, newspaper and the web. Example: ABC business releases their rockfish on Friday. The following Sunday a sponsored feature will run in the Daily Herald with the tag line, “ABC Business Rocks the Roanoke Valley.” Their business or organization will be described and featured in the piece, along with a photo of their fish. That following week they will be featured in radio segments on WPTM and on visithalifax.com and RR Spin.

The Halifax County CVB will design a promotional brochure and map, which will lead residents and visitors on a tour of the area, bringing them to your location to enjoy your fish and hopefully your business. Stories will run continually on these colorful and creative fish and on their benefactors!

Showing 1-61 of 61.

1020 Restaurant & Pub’s Rockfish

Roanoke Rapids

1020 Restaurant & Pub (formerly Timeless Tea) released their rockfish during...

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Baymont Inn & Suites’ Rockfish

Roanoke Rapids

The newest location on the Roanoke Valley Rocks Tour, The Baymont Inn &...

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Becker Village Mall’s Rockfish

Roanoke Rapids

Becker Village Mall released their own Roanoke Valley Rockfish! Local artist...

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Belmont Elementary School’s Rockfish

Roanoke Rapids

The mission of Belmont Elementary School, located at 1517 Bolling Road in...

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Chaloner Middle School’s Rockfish

Roanoke Rapids

Chaloner Middle School students accomplished many wonderful things this...

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Citizens Community Bank’s Rockfish

Roanoke Rapids

Citizens Community Bank (CCB) released their rockfish to the Roanoke Valley...

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City of Roanoke Rapids’s Rockfish

Roanoke Rapids

The City of Roanoke Rapids was born and bred on the banks of the Roanoke...

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Clear Water Pools’ Rockfish

Roanoke Rapids

Clear Water Pools, owned by Mark and Tammy Fell and located at 1046E. 10th...

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Creekside Animal Hospital’s Rockfish

Roanoke Rapids

Creekside Animal Hospital opened its doors in late June of 2011, providing...

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Davis Body Shop’s Rockfish

Halifax

Davis Body Shop released their Roanoke Valley Rocks fish “Gene” on Tuesday,...

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Days Inn of Weldon’s Rockfish

Weldon

The Days Inn of Weldon wanted to make certain travelers felt welcomed to the...

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Dominion VA/NC Power’s Rockfish

Roanoke Rapids

Dominion's Roanoke Valley Rock Fish committee members were: Michael K....

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Don Pancho’s Rockfish

Halifax

Don Pancho is a state-of-the art manufacturing plant, located in Halifax...

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DrugCo Discount Pharmacy’s Rockfish

Roanoke Rapids

Their fish, covered almost entirely with triangular mirrored tiles, reflects...

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Express Signs’ Rockfish

Roanoke Rapids

Express SIGNS is a visual Communications company providing Graphic Design...

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Fair Meadows Apartments’s Rockfish

Roanoke Rapids

Fair Meadows Apartments really rocks! The complex was built specifically for...

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Fairfield Apartments’s Rockfish

Roanoke Rapids

Fairfield Apartments is a community that really rocks! This apartment...

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First Christian Church’s Rockfish

Roanoke Rapids

The latest fish in the Roanoke Valley Rocks Program has been launched....

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First Media Radio’s Rockfish

Weldon

First Media Radio of Weldon certainly knows what it means to ROCK the...

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Floyd's Body Shop’s Rockfish

Roanoke Rapids

Floyd’s Body Shop's fish depicts their logo of two auto body men pulling the...

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Halifax Academy's Rockfish

Roanoke Rapids

According to Amy Poole, “Halifax Academy is excited about their newly...

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Halifax Community College’s Rockfish

Weldon

HCC recently released the campus’ Roanoke Valley rockfish, designed by...

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Halifax County Arts Council’s Rockfish

Roanoke Rapids

The arts are alive in Halifax County, and the Halifax County Arts Council...

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Halifax County Visitors Center Dog Run’s Rockfish

Roanoke Rapids

The Halifax County Convention & Visitors Bureau released another Roanoke...

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Halifax County Visitors Center’s Rockfish

Roanoke Rapids

The Halifax County Visitors Center houses three entities: the Halifax...

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Halifax Regional Medical Center’s Rockfish

Roanoke Rapids

Halifax Regional Medical Center, in collaboration with The Halifax County...

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Hampton Inn Roanoke Rapids’s Rockfish

Roanoke Rapids

Hampton Inn Roanoke Rapids, which opened in June 2008 with 126 beautifully...

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Hilton Garden Inn of Roanoke Rapids’s Rockfish

Roanoke Rapids

The Hilton Garden Inn released their rockfish “Connie,” in honor of Conrad...

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I-95 North Welcome Center’s Rockfish

Pleasant Hill

The I-95 North Welcome Center released their own Roanoke Valley rockfish as...

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Kapstone’s Rockfish

Roanoke Rapids

KapStone recently released their rockfish painted by one of their own...

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Kennametal’s Rockfish

Weldon

To create their fish as part of The Roanoke Valley Rocks campaign,...

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Lake Gaston 50th Birthday’s Rockfish

Littleton

For 50 years, Lake Gaston has been making a Splash, as it has grown and...

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Lakeland Theatre Company’s Rockfish

Littleton

Lakeland Theatre Company And Cultural Arts Center is a nonprofit...

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Laurel Glen Apartments’ Rockfish

Roanoke Rapids

Laurel Glen Apartments are specifically designed for the elderly and...

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les atkins Photography’s Rockfish

Roanoke Rapids

The les atkins Photography/Atkins Ad Group rockfish, "Fisheye," is a unique...

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Mary Sherwood Lake Living’s Rockfish

Littleton

“Lake Living Lifestyles is all about how we live, whether it is at Lake...

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Medoc Mountain State Park’s Rockfish

Hollister

Medoc Mountain State Park rocks the Roanoke Valley! Their fish Luna, painted...

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NC Electric Membership Cooperatives’s Rockfish

Enfield

The most recent fish to be added is located in front of the Halifax Electric...

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Newsom Oil’s Rockfish

Roanoke Rapids

Newsom Oil has been in business since 1929. It was started by Major Charles...

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OSAIL’s Rockfish

Littleton

OSAIL selected Lake Gaston artists Gail Smith, Gail O’Neil, and Maggie...

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Progressions Dance Center’s Rockfish

Roanoke Rapids

Progressions Dance Center rocked the Roanoke Valley and continues to in more...

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Quality Inn’s Rockfish

Roanoke Rapids

Quality Inn released their beautiful and brightly colored rockfish, painted...

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Ralph’s Barbecue’s Rockfish

Weldon

Where can you find a local restaurant that is family-owned and operated and...

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River Falls Park, Weldon’s Rockfish

Weldon

The first Rockfish of the Roanoke Valley Rocks public relations and public...

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Roanoke Canal Museum & Trail’s Rockfish

Roanoke Rapids

The Roanoke Canal Museum & Trail released the second rockfish in The Roanoke...

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Roanoke Rapids Fire Department’s Rockfish

Roanoke Rapids

Our hometown heroes really rock the Roanoke Valley! The Roanoke Rapids Fire...

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Roanoke Rapids High School’s Rockfish

Roanoke Rapids

Serving our children since Sept 21, 1921, Roanoke Rapids High School is a...

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Roanoke Rapids Power Station’s Rockfish

Roanoke Rapids

Students from April Clark’s Roanoke Rapids High School’s Life Skills class,...

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Roanoke Valley Swim Team’s Rockfish

Roanoke Rapids

In fact, “RVST Rocks!” is their team motto, and the team mascot is the...

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South Shore Realty’s Rockfish

Littleton

South Shore Realty has been a part of the Roanoke Valley since 1980 and...

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Spears Pharmacy, Naomi & Company’s Rockfish

Roanoke Rapids

Don’t miss one of the most colorful and imaginative fish on the Roanoke...

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Sylvan Heights Bird Park’s Rockfish

Scotland Neck

The Sylvan Heights fish was made possible by the generous support of North...

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The Daily Herald’s Rockfish

Roanoke Rapids

The Daily Herald, the number one source of news and information for...

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The Historic Town of Halifax’s Rockfish

Halifax

The Historic Town of Halifax truly rocked the Roanoke Valley and has been...

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Town of Enfield’s Rockfish

Enfield

The Town of Enfield has been rocking the Roanoke Valley since 1740. In fact,...

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Town of Hobgood’s Rockfish

Hobgood

The Town of Hobgood rocks the Roanoke Valley! Hobgood recently released...

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Town of Weldon’s Rockfish

Weldon

The Town of Weldon launched another rockfish, also painted by artist...

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Ultimate Cheer & Fitness Center for Women’s Rockfish

Roanoke Rapids

Ultimate Cheer & Fitness Center for Women is an All-Star Cheerleading...

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Weldon Elementary School’s Rockfish

Weldon

Creative spirit, taking pride in our county, and having fun are what The...

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Wellman, White & Wilson’s Rockfish

Roanoke Rapids

The law office of Wellman, White & Wilson, PLLC recently released a rockfish...

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Women’s Health Specialists’ Rockfish

Roanoke Rapids

Women’s Health Specialists, PA, the office of Dr. Thomas McDonald, Dr. Frank...

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