Visit Halifax County North Carolina

Visitors to Halifax County spent $333,561.64 dollars a day while enjoying all that Halifax County has to offer in 2022.

Post: August 31, 2023

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Roanoke Rapids, N.C. — Domestic and international visitors to and within Halifax County spent a record-breaking $121.75 Million in 2022, an increase of 2.2% from 2021. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina. Accommodation revenue grew by over 7.6% county-wide and over 15.73% in the short-term rental market.

"The numbers are impressive and indicate how hard our industry is working while still not fully staffed. Visitors to Halifax County spent $333,561.64 per day while enjoying all that Halifax County has to offer," said Lori Medlin, President & CEO of Visit Halifax.

Tourism impact highlights for 2022:

  • The travel and tourism industry directly and indirectly employs more than 1,000 people. 
  • State tax revenue generated in Halifax County totaled $5.2 million through state sales and excise taxes and taxes on personal and corporate income. About $3.8 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

These statistics come from the "Economic Impact of Travel on North Carolina Counties 2022," which can be accessed at The study was prepared for Visit North Carolina by Tourism Economics in collaboration with the U.S. Travel Association.

Statewide, visitor spending in 2022 rose 15.2 percent to reach a record $33.3 billion. Direct tourism employment increased 9.8 percent to 216,900.

"North Carolina's tourism industry draws its success from the authentic culture and experiences that flourish across a spectrum of settings," said Wit Tuttell, Visit NC's executive director. "The new report from Tourism Economics shows growth beyond our celebrated mountains and beaches to our urban centers and surrounding suburban and rural counties. Tourism's strength across the state underscores the industry's role as an anchor of economic development. The money visitors spend benefits everyone by sustaining jobs and reducing the tax burden for every resident."

Highlights from the statewide report include:

Total spending by domestic and international visitors in North Carolina reached $33.3 billion in 2022.That sum represents a 15.2 percent increase over 2021 expenditures. The figure falls 14 percent above the record $29.22 billion spent in 2019.

  • Domestic travelers spent a record $32.4 billion in 2022. Spending was up 13.4 percent from $28.6 billion in 2021.
  • International travelers spent $910 million in 2022, up 170 percent from the previous year.
  • Visitors to North Carolina generated $4.2 billion in federal, state and local taxes in 2022. The total represents a 7.9 percent increase from 2020.
  • State tax receipts from visitor spending rose 6.5 percent to nearly $1.3 billion in 2022.
  • Local tax receipts grew 3.5 percent to nearly $1.2 billion.
  • Direct tourism employment in North Carolina increased 9.8 percent to 216,900.
  • Direct tourism payroll increased 13.5 percent to $8.7 billion.
  • Visitors spend more than $91 million per day in North Carolina. That spending adds $6.7 million per day to state and local tax revenues (about $3.5 million in state taxes and $3.2 million in local taxes).
  • Each North Carolina household saved $512 on average in state and local taxes as a direct result of visitor spending in the state. Savings per capita averaged $230.
  • North Carolina hosted approximately 43 million visitors in 2022.

 Where do our visitors spend money in Halifax County?


Lodging $27.75M



Tax Savings per Resident $188.24



Food & Beverage $39.22M



Recreation $15.61M



Retail $10.44M



Transportation $28.73M



Updated: September 5, 2023 11:17 amEDT

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